Go to PBS website and have a look at the page about cool hunting. It looks like this.

You will have to watch and listen to a video about cool hunting. To get to the video, click on Watch the Full Program Online. Then click on Chapter One - Hunting for cool.
Now watch the first 2 minutes of the program, not more, then get back to 0:37 to listen carefully to the part which begins with "On a summer afternoon, in a downtown New York loft, corporate America is on a very serious mission." Listen to what the man sitting on a chair says and what the voice over says.
Open a new word-processor document - WORD or OPEN OFFICE - and write your answers after copying and pasting (to paste = coller) numbers 1 to 18.
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- Find out why the boys are there.
- Find out what the man on the chair wants them to do.
- Find out what they will have to talk about in detail. 4 things.
- Find out if they are paid for doing that.
- Find out how much they are paid - if they are paid.
- Write down what the man on the chair tells them. It begins with "Tell me some of ..."
- Write down two or three adjectives that you understand.
- They are all approximate synonyms. They all mean ___________.
- Find out why the information that the man is looking for is so important. (to be worth : valoir)
- Find out how many teenagers there are in the United States.
- Find out if it's the largest or the smallest generation of teenagers ever.
- Find out what their parents' generation was called.
- Find out how much money teenagers or teens spent last year.
- Find out how much money their parents spent for them.
- Find out if they have more money than ever before or if they have less money than ever before.
- A television marketing executive called Bob Bibb says, "Teens run today's _______________."
- Find out what parents want to do according to him.
- Find out what "guilt money" is according to the market researcher called Sharon Lee.
END OF PART 1
TO GO TO PART 2, CLICK HERE
Part two is only for those who want to work some more on it or for those who finished the first part quickly.
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