Go to PBS website and have a look at the page about cool hunting. It looks like this.

You will have to finish listening to a video about cool hunting. To get to the video, click on Watch the Full Program Online. Then click on Chapter One - Hunting for cool.

After working on the first part of the video, now go to 2:05 to listen carefully to the part which begins with "I'm Douglas Rushcut and tonight, we'll tour through a landscape that has both attracted and repelled me during the decade I've been studying it. It's the world in which our teenagers are growing up, a world made of marketing. " Listen to what he says about a walk in the street.

Open your Open office or Word document and and write your answers after copying and pasting (to paste = coller) numbers 19 to 44.

19. Find out a synonym of "a walk". Is it a stroll, a ball or a mall?
20. Find out a synonym of a shopping center. Is it a stroll, a ball or a mall?
21. Find out what teenagers will see when they take a walk in the streets.
22. Find out how many advertisements a day a typical American kid will see.
23. Find out how many they will have seen by the time they are eighteen years old.
24. Findout the percentage of kids who have a television in their room.
25. Find out the percentage of kids who have their own personal computer.
26. Find out how long they spend a day on line.
27. Find out what market research companies have to do to sell a lot of products. (3:20-3:32)
28. Find out what they do to speak their language the best.
29. Find out what teenagers respond to. (respond to : réagir à) (4:18 - 4:24)
30. Find out what the problem about cool is.
31. Find out what cool hunting is.
32. Find out the percentage of teenagers who have a strong influence over all teenagers. (5:10 - 5:30)
33. Find out the percentage of other teenagers who just follow the trend. (a trend : une tendance, une mode)
34. Find out when the two women started their own business. (6:00)
35. Find out where they used to work.
36. Find out the name of their new company.
37. Find out what they call their employees.
38. Find out what their characteristics are. (age, attitude)
39. Find out what sort of person they have to find.
    Is it a trend-setter, an early adopter, a train-runner, an animal-adopter, a teen adapter?
40. Find out if it is easy or difficult to find these kids. (7:05)
41. Find out what they do to find cool teenagers.
42. Find out what Dee Dee Gordon does when they have information about teenagers.
43. Find out how much money companies have to pay to have access to their website.
44. Find out what the paradox of cool hunting is. (7:50)

 

END OF PART 2 - TO GO BACK TO PART 1, CLICK HERE